First of all,what is the meaning of strategy?
Strategy are those things that we do to convince our customers in other to remain in business..or you can also say that strategy is a pattern.
Why then is strategy important in our businesses?
For one to remain in business,you must have a way or pattern of doing things that your competitors may not know about.you also need to know how to convince those people that are interested in your goods and services ( customers), trying to let them know that your company is the best even when you have competitors around you.
When we want to invest in any kind of business either crypto, scheme,or even personal businesses, we need to strategize in other to remain in business and also not to run lost.
Let me use this saying to answer your OP title “if you fail to plan then you plan to fail”. It’s as simple and as complicated as that, you can go into anything without plans… those plans entails your goals and the steps and procedures to achieve it.
In bitcoin there are a lot of strategies depending on what you want out of it, if you want to hold for long term there are strategies and things you need to do to be effective.
If you want to trade, there are principles and techniques you have to follow to be successful.
If you go into a battle head on with no strategy there’s a high probability that you’re gonna be destroyed.
So to Succeed we need Strategy.